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The company

WE BELIEVE IN THE POWER OF QUALITY NUTRITION, WHICH CAN BECOME THE BASIS OF HEALTH FOR LIFE
Econia Holding is a production and commercial company. Our projects are successful brands of healthy food and drinking water for young and adult consumers. We have production facilities in Ukraine, Europe, including Belarus, Moldova, Serbia and Belgium.
Glass
Together with a team of professionals we open new niches in the markets of baby food and water. We set high quality standards. We make unique products that win the hearts of children and parents. Together with partners we promote our brands in many countries of the world. In 2020, the company turned 24 years old. This is our experience and at the same time the beginning of a great history of a professional team of people who have the inspiration to change the world for the better.
Dash
200
specialists
Dash
5230
partners
Dash
12 199 504
products per year
QUALITY • INNOVATION • PROFESSIONALISM • PARTNERSHIP • SYSTEMITY • RESPONSIBILITY •
vision
Creating the best products for the health of generations.
mission
To be the undisputed leader in the market, opening new niches, saturating them with innovative, environmentally friendly, special quality and safe products, to carry the most valuable thing - health care from the first days of life.
values
Our values help us to be a united team, to look in one direction and around ourselves at 360°, to find non-standard solutions and to surpass ourselves every day.
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Quote Quote
Hi, my name is Iryna Varagash. I am the founder of Econia Holding. My story began in 2001 when I became a mother. And it's about how a mother's desire to give her child the best - changes the world and gives birth to companies that can create unique products for children around the world. The company is a leading producer and distributor of drinking water in Ukraine (TM "Truskavetska" brand №1 in Ukraine).
HISTORY
1996 year
start of Aqua Eco company
History
2001 year
Release of the first baby water of TM "Malatko"
TM has changed the baby food market in the country - a new niche of "baby water" has been created and a culture of product consumption has been established. To date, the brand remains №1 in the Ukrainian market and is actively conquering world markets.
History
2007 year
Business reorganization
Separation of TM "Malatko" into an independent business unit.
History
2008 year
Establishment of the company Econia and launch of a modern plant for the production of drinking water and baby food
History
2009 year
Product portfolio expansion
Launch of new brands: specialized water for teens "TeanTeam", children's water "Akvulia", drinking water "Chistiy Kluch", specialized water "ChaiKava"
History
2009 year
Certification ISO: 9001, ISO: 22000 (HACCP)
History
2010 year
Distribution network development
History
2011 year
Beginning of cooperation with NATO, Canadian troops
History
2012 year
Entering international markets
History
2013 year
Expansion of the product portfolio of TM "Malatko"
Entering the market of the following categories under the TM "Malatko": juices, purees, cookies, cereals, infant.
History
2014 year
Opening of an office in Slovakia
History
2015 year
Launch of specialized water TM JODO
History
2019 year
Issue of TM DIVO VODA
History
1996 year
start of Aqua Eco company
History
2001 year
Release of the first baby water of TM "Malatko"
TM has changed the baby food market in the country - a new niche of "baby water" has been created and a culture of product consumption has been established. To date, the brand remains №1 in the Ukrainian market and is actively conquering world markets.
History
2007 year
Business reorganization
Separation of TM "Malatko" into an independent business unit.
History
2008 year
Establishment of the company Econia and launch of a modern plant for the production of drinking water and baby food
History
2009 year
Product portfolio expansion
Launch of new brands: specialized water for teens "TeanTeam", children's water "Akvulia", drinking water "Chistiy Kluch", specialized water "ChaiKava"
History
2009 year
Certification ISO: 9001, ISO: 22000 (HACCP)
History
2010 year
Distribution network development
History
2011 year
Beginning of cooperation with NATO, Canadian troops
History
2012 year
Entering international markets
History
2013 year
Expansion of the product portfolio of TM "Malatko"
Entering the market of the following categories under the TM "Malatko": juices, purees, cookies, cereals, infant.
History
2014 year
Opening of an office in Slovakia
History
2015 year
Launch of specialized water TM JODO
History
2019 year
Issue of TM DIVO VODA
History
STRATEGY
For many years, Econia's activities have been determined by the strategic goal of becoming a leading company in the market of drinking water and baby food in Ukraine, creating new products, tearing off new categories.
For the last 10 years, the company has defined its strategic development - foreign economic activity.
Yesterday
The company has gone through a difficult but interesting way of development - from the realization of a mother's dream to becoming a large company of European level. We had the courage to be the first, we created leading brands, but only Ukrainian consumers knew about them.
Today
Today we also believe in continuous development and the courage to be the first - to open new markets, monitor consumer sentiment, study market trends. And all in order to create products with a variety of flavors and packaging, each of which will find a fan in every corner of the world.
Tomorrow
We do not stop. Every day we monitor new world fashion trends in the food and drinking water markets, track innovations in production. Today we warn the consumer's expectations to offer him the best product tomorrow.
Yesterday
The company has gone through a difficult but interesting way of development - from the realization of a mother's dream to becoming a large company of European level. We had the courage to be the first, we created leading brands, but only Ukrainian consumers knew about them.
Today
Today we also believe in continuous development and the courage to be the first - to open new markets, monitor consumer sentiment, study market trends. And all in order to create products with a variety of flavors and packaging, each of which will find a fan in every corner of the world.
Tomorrow
We do not stop. Every day we monitor new world fashion trends in the food and drinking water markets, track innovations in production. Today we warn the consumer's expectations to offer him the best product tomorrow.
production
Development
Development
Development
Development
Development
Development
Development
OUR PRODUCTION
WE MONITOR QUALITY NEWS ON ALL CONTINENTS OF THE GLOBE AND INVITE THE BEST ENTERPRISES OF THE WORLD TO PARTNERSHIP The company cooperates with high-tech companies in Europe and the CIS, which are leaders in the baby food markets. They produce safe products at the level of European standards. Every process here is thought out to the smallest detail to ensure high product quality. Before the start of cooperation, the partner companies undergo a special inspection by our specialists for compliance with the requirements not only of international quality and safety standards, but also the internal standards of the Economy.
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HOW DO WE CHOOSE PARTNERS?
• We choose industries that have already implemented high quality standards, won the trust of consumers and are market leaders in their country.

• We evaluate the infrastructure of the plant (cleanliness, location, planning of premises, observance of sanitary requirements, monitoring of visitors and access of people to production premises).

• We check compliance with production standards with the help of constant audits.

• We develop recipes and implement production technology

• We pay attention to waste management, precautionary measures against pests, the presence of metal detectors and management of glass and plastic.
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RAW MATERIAL REQUIREMENTS
We invite the best suppliers who have their own land to cooperate. There are strict EU requirements for raw materials, which in some cases are more stringent than in the CIS countries. Our suppliers grow crops in ecologically clean areas and can provide production with freshly harvested fruits and vegetables.
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TRANSPORT REQUIREMENTS
Strict observance of storage and transportation conditions is a guarantee of a quality product in the hands of a small consumer. Therefore, an important condition is a daily multiple check of temperature and humidity of warehouses, as well as measurements before the release of trucks.
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EQUIPMENT REQUIREMENTS
The production of our innovative, safe and high-quality products takes place on modernized equipment. It undergoes regular maintenance.
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REQUIREMENTS FOR THE PRODUCTION PROCESS
Fully automated process, the latest technologies allow to produce a product of world quality standard. Products are prepared in conditions of absolute sterility with observance of necessary technological processes. This allows you to maintain the safety, nutritional value and taste of the product for a long time.
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REQUIREMENTS FOR LABORATORY CONTROL
All plants for the production of our products have their own accredited laboratory. It carries out quality control at all stages of production - from raw materials to the finished product.
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OUR INNOVATIONS
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The first to develop a formula of baby water with a special balanced composition for babies from the first days of life. Supporting the trends in the prevention of iodine deficiency in the world, we have developed a unique formula for drinking water for daily use with the addition of iodine ions.
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Together with French designers, they designed an ergonomic design of a baby water bottle especially for the baby and mom. Impregnated cork and constructor lids were introduced. Developed a collection of water preforms with a unique design and augmented reality technology on the label.
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Together with a team of specialists we develop original recipes for the traditional tastes of your country. Today, the portfolio of baby food and drinking water is more than 100 units.
Recognition
Econia is proud that our activity has been highly appreciated by professionals, leading experts in the field, celebrated at prestigious exhibitions and fairs.
I am not just an award - it is the recognition of our customers and partners. This is an incentive not to stop there, but to continue to improve in daily work.
Award
The best enterprise in Ukraine
2017
Welcoming Company
Quality star
Award
2018
FBN
Award
Member of the Business Leaders Union Club
2020
CEO Club
Award
Partner of the Union of Ukrainian Entrepreneurs
2020
UUE
Award
Business partner of the Ukrainian National Committee of the International Chamber of Commerce
2011
ICC Ukraine
Award
Member of the European Business Association
2015
EBA
Award
Children's drinking water of the year - TM Malyatko
2010
Choice of the year
The best employee of the year
Manager
Natalia Kovalchuk
Head of the coordination department
Manager
Inna Matsneva
Acting head of marketing
10 years ago she came to work for the company as a coordinator. Today I am the head of the coordination department, which I consider to be the heart of the company. Every day, my colleagues and I provide development and support of partnerships, uninterrupted operation of sales departments, service departments of the company and customers ("buyers-products-distributors-end consumers"). The rhythm is crazy, but the reward is the success of my team and the whole company.
Photo
tour for a partner - Union of Ukrainian Entrepreneurs (SUP)
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excursion of 5th-graders to the Econia factory
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tour for one of the best business associations CEO club, a member of which we have been for many years
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Excursions to the factory
The company owns a modern and innovative factory for the production of drinking water and baby food (Ukraine, Cherkasy region, Zolotonosha). We are proud of our production and will be happy to conduct a tour for you.
Excursion
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Excursions are free of charge for groups and individual visitors by appointment.
rules of conduct during the tour