Meet our novelty brand – DIVO VODA!

Our company, which is primarily known to Ukrainian consumers under the brands “Malatko”, “Akvulia”, “JODO”, has launched a new drinking water brand “DIVO VODA”. 

The brand inspires Ukrainians to be creative and in the future will involve them in important social projects that will make everyone get more involved with the art culture. According to the idea of our marketing team, DIVO VODA will be produced in various collections.

New themed labels on various topics, such as music, fashion, travel, art, will appear on the bottles in the nearest future

With the release of this brand, we want to create a new culture of water consumption – where, in addition to quality, our consumers will receive something individual and special- indescribable emotions and the opportunity to touch the wisdom of generations.

It is no secret that all the information contained in water is genetically recognized by our body. This is a great mystery, and yet it is also the great wisdom of nature itself. 

DIVO VODA is a source of life, creativity and inspiration. We tried to convey this brand positioning through a bright unusual design and by implementing augmented reality on the labels. 

Now we start with our first collection “Water. Art. Music. Summer – 2019 “. 

It consists of 6 different labels, which are dedicated to the wise themes of our lives. For example, “Kaleidoscope” reminds our customers that our life is a kaleidoscope of emotions, and the “Puzzle” is the masterpiece that is inside of everyone, you just have to collect them!

Another uniqueness of this collection is augmented reality. With the help of a QR-code on the label, the consumer can install a mobile application, and when hovering over the water label – it will reproduce a collection of augmented art supported by the sound effects.

The company plans to create one of the collections in collaboration with talented Ukrainian artists. “Yes, we will be able to promote talented Ukrainians and discover new names in art. With the help of augmented reality, these paintings will come to life in our collections, and the whole of Ukraine will see them, ” mentioned our marketing director Svitlana Deyneko.